Lighting and automotive supplier invests five-figure sum showcasing major improvements

Ring, a lighting and automotive aftermarket suppliers, has invested over £30k in its new website to showcase its updated branding across all product lines.

Placing a clear emphasis on the content that visitors can access, the brand has created a platform that is intuitive, informative and responsive.

Adapting to meet with the needs of a growing international audience, as well as providing details in English, the brand with launch full German and French sites in the autumn and will use a language detector to respond to the user’s browser.

This will then provide downloadable brochures and relevant marketing materials in the customer’s native language, rather than them having to rely on information that appears in English only.

It is hoped that through additional functionality, including making the site responsive to mobile, sharing video content and improved navigation, will increase the dwell time of each person accessing the site.

Launched in time for Automechanika, phase one of the site will neatly align with the roll out of the new rebrand that is now evident across all product lines.

Communications manager for Ring, Louise French, said: “Like many businesses, we are aware that customers access our site on a regular basis, so we wanted to ensure that our focus on delivering excellent service was reflective across all touch points.

“It’s no good having market leading products in place if you aren’t going to ensure the customer experience is consistent across all platforms and at every stage of the customer journey.”

The updates to the website are the first in a phased programme of activity that will run throughout the year to support the brands online presence and its approach to digital engagement with customers, suppliers and stakeholders.

The investment in the website aims to reiterate the brand’s commitment to the UK market and its overseas exports.

It also builds on the confirmation of a £294k capital injection to support the company’s Quality Assurance Facility and Future Technologies Unit at its head office in Leeds.