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John Cave, co-founder and managing director of Shoptimised.
Rebecca Wayman

Local tech startup celebrates 300% growth and client wins

A local tech company has announced expansion plans following retail client wins.

Shoptimised is a platform designed by PPC professionals, specifically for PPC professionals, both within agencies and retailer businesses.

The company’s co-founder and managing director, John Cave, recently announced business plans to double in size over the next six months, after welcoming new business from luxury menswear retailer END., and from partnering with a number of successful digital agencies, including Croud and regional Silverbean.

He explained: “Our recent client wins have allowed us to invest further in Shoptimised, making it more useful for pay-per-click marketers both in-house and within agencies.

“After working in the industry for over a decade, it was clear to me that no other tool existed that could truly help businesses make the most of their Shopping campaigns.

“As Black Friday and Christmas approach, we have a large number of clients now saving time and resource with our automated product feed optimisation features, bulk product amends and promotions, all without the need for assistance from a developer.

“Q4 is a crucial period for ecommerce businesses, so to us it’s a no-brainer that they’d want to make the most effective use of manpower and time.

“Last year, UK shoppers spent £1.3bn on Black Friday alone, with this year expected to be even higher at £2.2bn, the opportunity is really there for the taking with regard to shopping campaigns.”

The platform has seen a 300 per cent growth in in users in the past three months.

Judges at the recent International Performance Marketing awards described Shoptimised as “a genius idea”, acknowledging the platform’s supposed ability to reduce shopping campaign budget wastage and “increase impressions by up to 300 per cent for retailers, brands and agencies”.

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