Made-to-order shoe startup passes £1m funding target on Crowdcube

Made-to-order online shoe startup Undandy has taken less than a week to hit its £1m target on crowdfunding platform Crowdcube.

The Portuguese company plans to use the seven-figure investment to acquire its own manufacturing facility, which could reduce crafting time, cut costs and increase flexibility when launching new styles, widths or materials.

Undandy is the first in Portugal to raise capital through Crowdcube. Its aim is to preserve traditional shoemaking methods with the help of modern technology.

The firm offers an online 3D design platform to let customers create their own shoes from more than a billion potential options.

Rafic Daud, Undandy’s co-founder and MD, said: “This is great news for the business and our customers. This funding will allow us to fuel our growth and expand our range.

“Since our launch in 2015, we have experienced exponential growth and we have outgrown our current production facility.”

He added: “This puts us in a strong position to keep offering unique, customised shoes without the luxury price tag to our 20,000 strong and growing customer base.”

The Undandy campaign is expected to remain open during the next few weeks to allow for overfunding.

Rafic continued: “We know and understand our customers and their needs. It’s encouraging that the crowd has understood our business model and sees its value.

“We’re delighted to already count 120 investors and are keen to see how far we can go.”

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