Partner Article

New business team helps historic city street get into the party mood!

ONE of BRADFORD’S oldest streets is getting into the party mood with the help of the city’s new Business Improvement District.

The BID is supporting a Mini-Mardi Gras in Ivegate to help attract visitors to the street, which is starting to undergo a revival.

The event, is a New Orleans style jazz/ska/Cajun/blues mini-festival involving some of the street’s newest and liveliest venues.

The festivities will take place all day and in to the night and the organisers say they are “inviting people from across the Bradford district and beyond to blow away the winter blues and celebrate with each other.”

BID manager Jonny Noble said: “Ivegate is enjoying something of a renaissance, with a number of new venues and shops, and we want to help it to keep on developing and growing.

“Our Alive strategy is about breathing fresh life into every part of the city centre and we hope that by helping businesses in specific areas, which often have their own distinct character, we will encourage them to work together for the benefit of all.

“Businesses in North Parade are a great example of how mutual co-operation can help to lift an area and we think Ivegate can do the same.”

The Mini Mardi-Gras is being co-ordinated by The Brick Box Rooms, which is run by the creative live arts and community interest organisation of the same name that has staged festivals and events across the country.

Venues taking part so far include Sunbridge Wells; The Old Crown, which is staging a “Skadi Gras” of live ska/reggae bands from 3-6pm and 9-11pm; and Bar 39, which is laying on a special Mardi Gras DJ.

The Brick Box Rooms will be serving unique “hurricane cocktails” and a menu of Cajun-style food, such as jambalaya and gumbo, and live music, including a jazz piano.

Brick Box co-director Rosie Freeman said: “We’re delighted to have the support of the newly-formed BID on this multi-business Ivegate event.

“Mardi Gras is celebrated around the world, and it allows people to subvert social norms, dress up, and get together as a community. It’s also a great time of year to blow away the winter blues with a proper party.

“There’ll be delicious cocktails and food, live music and DJs, the chance to make your own costume and generally get in the swing of things.

“The Brick Box are really excited to be working collaboratively with our other partners on Ivegate, bringing some jazz, heat and celebration to one of Bradford’s oldest streets.”

Mardi Gras, or Fat Tuesday, is celebrated in many different countries, each with their own traditions, such as Shrove Tuesday in the UK. The following day, Ash Wednesday is the start of Lent, with six weeks of ritual fasting and religious observance. The word “carnival” is derived from carne vale, “farewell to meat.” Faced with 40 days of penitence and abstinence, many countries use Mardi Gras as an excuse for a “no-holds-barred party.”

• The picture shows BID manager Jonny Noble, in Ivegate, getting into the Mardi Gras mood with Ali Torres, of The Brick Box

This was posted in Bdaily's Members' News section by Perry Austin-Clarke .