Catering platform Feast It served £1.7m funding by Dragons’ Den star and other investors

A London-based catering booking platform has raised £1.7m from a pool of investors that included a member of Coldplay and one of the stars of Dragons’ Den.

The investment, which brings Feast It’s total funding to date to £2.7m, will help the firm achieve its goal of offering UK-wide coverage.

Founded in 2017 by childhood pals Hugo Campbell and Digby Vollrath, the company has since pulled together 650 of the UK’s top caterers and mobile bars.

Caterers listed on Feast It can be booked for events ranging from corporate occasions and cultural gatherings to weddings.

In 2018 the company grew by over 1,000% to end up bringing in more than £2.5m worth of enquiries a month.

Feast It is currently targeting 360% growth in 2019.

The investment round announced today (February 18) was led Jon Claydon, ex-head of advertising agency Claydon Heeley, and included participation from Coldplay member Guy Berryman, Dragons’ Den star Sarah Willingham, entrepreneur John Ayton MBE and former Hut Group chairman Richard Pennycook.

Digby Vollrath, co-founder and CEO of Feast It, said: “People want the food and drink to be a central talking point at their event; it’s no longer just an afterthought.

“We carefully consider every supplier we work with to enable us to deliver exceptional food and drinks to every client.”

Speaking further, Digby said the latest funding will enable Feast It to continue driving its “commitment to support small business partners by helping them grow”.

He continued: “In 2019, we’re aiming to quadruple the amount we’re making for our supplier partners.

“We have big growth plans and we’re firmly set on full UK coverage, with a continued push to find the best suppliers across the country, starting with Edinburgh and Belfast.”

Digby said Feast It’s top suppliers earned over £200k each in 2018 through its booking platform.

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