Member Article

ADVENT COMES TO EASTER AND THE REST OF THE YEAR Thanks to software developed and supplied by North East Expert

A leading North East software company that is behind the success of many leading brands and organisations across the UK increasing their Christmas revenue and staff productivity, has launched an exciting Easter and seasonal proposition for 2019.

Advent Calendar Online, a product launched by Teesside based Calm, has over a number of years attracted huge household names including Lindt and Holiday Pirates to run an incentive based, online Christmas campaign.

And now, due to customer demand, an Easter version is available with a whole host of bespoke options! And running on from that, the creative team have released digital marketing campaigns for any special time of the year - be it Mother’s Day, Father’s Day, Halloween, Summer Holidays…..

The software is ideal for interacting with both customer bases and inhouse staff, improving staff morale, growing mailing lists, increasing social media engagement and driving footfall to websites.

Helen Stewart, director of Calm, explains:

“Christmas is an obvious time to run an online advent campaign but due to its growing popularity we have had a number of customers request an Easter version.

“Our talented team have got to work and the Easter software is now all ready to be tailored for each company’s need to ensure that come April, they can offer their customers, staff or the general public an easy way to engage with their brand.

“Easter is a popular time for holidays which can affect a number of business wellbeing influences. From international and national brands, to local companies, the Advent Calendar Online is an attractive proposition to counteract this, and as prices start from £495, it is accessible for everyone.

“Our current customers include Toyota, Plumb Centre and Team Sky; Lindt use it successfully for staff engagement with their head office and sales team, increasing productivity at a time when staff want to down tools.

“Holiday companies always push last minute summer booking at this time of year and Holiday Pirates and Scenic Tours always enjoy success with their Christmas version – they draw people in with the lure of winning a holiday and boost bookings, all which will work very well at Easter!

“Following on from that, we know this will now work at any seasonal junction of the year, and have models ready for any celebration where an advent engagement will make potential customers or employees engage better.”

Impressive stats from December’s customers include a 42% increase in website leads, 122,000 entering one calendar, 18,000 new sign ups to one database, a ROI of 560% for Butlins, an increase of social media followers by 40% in December alone for another and a recognised airline saw their revenue increase by £1.1million. In total Calm’s advent clients enjoyed 1,383,502 visitors, received 894,586 entries and gained 508,703 social referrals.

The Advent Calendar Online team will work with each company to ensure it achieves their goals. Each day a new surprise is unveiled to customers or staff, with daily prize draws, promotion vouchers than increase spend, and seasonal facts, tips, puzzles or trivia. They work on a variety of platforms including mobile and are customised in their design.

This was posted in Bdaily's Members' News section by Anna Toms .