Harrogate Water celebrates another strong year of double-digit growth
Harrogate Spring has reported a second year of double-digit growth.
The company’s sales have surged by more than 11 per cent - said to be three times the market growth for plain bottled water in the UK.
The company has also seen gains in many key strategic areas including the grocery and food service sectors, and has seen continued growth in export and travel markets.
Harrogate Spring commands 19 per cent of the out-of-home market for still bottled water, more than twice that of the next competitor.
Sales and marketing director, Rob Pickering, said: “Demand for bottled water is still showing strong growth but our trajectory is three times that of the market and we have cemented our position as the leading out-of-home bottled water brand.
“The business switched to using more than 50 per cent UK-sourced recycled content in PET bottles in 2018 and this commitment to sustainability and leadership in environmental packaging has been a key driver in the marketplace.
“Becoming the official water of the Royal Albert Hall has underlined our premium positioning as the oldest and original British bottled water brand and presents exceptional new opportunities for brand exposure.”
Harrogate Spring’s glass sales showed growth of 40 per cent, buoyed by on-trade demand.
CEO, James Cain OBE, concluded: “Investment in state-of-the-art facilities to establish a centre of excellence in Harrogate has been crucial to our growth strategy, allowing our family-owned business to compete with multi-nationals in a crowded marketplace.
“Success does not come easily and it’s a huge testament to our team and the hard work of everybody across the business.”
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