Entrepreneurial trio launch next-generation marketing agency for high-flying companies
Marketing group Crowdify has officially launched in the UK.
The group’s clients include Tottenham Hotspur, the NHS, ViaVan, HiyaCar, Modball and PureGym.
A next-gen communications ecosystem built for the new generation of clients, communities, frontiers and consumers, Crowdify has been set up by entrepreneurs James Rix and Fergus Harrington, alongside sports marketer Ryan Horn.
Its aim is to offer marketing services, targeting the specific needs of ‘fast growth’ companies, whether home-grown or from overseas.
James Rix, the 36-year old entrepreneur and CEO of Crowdify, said: “Challenger brands, new entrants and startups don’t need expensive press, magazine and TV advertising campaigns that take a PhD to calculate the results…
“They need cut-through, they need to build audience fast and they need to see a quick return on their investment. And that’s what Crowdify is all about.”
Crowdify also has its own startup incubator and is uniquely positioned to advise the next generation of potential UK Unicorns (startups which reach a market valuation of $1bn).
It has, so far, worked with many unicorns, including Uber, Just Eat and Deliveroo, helping them build distribution networks and consumer audiences in the UK via face-to-face marketing and digital channels.
James added: “We’re looking to build a company made up of talented people in marketing, who are in touch with Millennial, Generation Z and Generation Alpha mindsets and understand that media and communications today are all about social networks.”
Crowdify already works, through its constituent agencies, for a range of startups and online-based service providers, retailers, leisure, health and hospitality brands.
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