Partner Article

intu Metrocentre's latest leisure offer is a very tall order!

It’s the final countdown to the opening of intu Metrocentre’s latest exciting leisure offering which is certain to elevate visitors to new heights!

Clip ’n Climb, an innovative series of climbing walls, launches to the public on the Yellow Mall next Monday 15 July.

Clip ‘n Climb’s operator Namco UK, which already runs intu Metrocentre’s Funscape entertainment centre, is also launching the first in a chain of Angry Birds adventure golf courses at intu Metrocentre this autumn in partnership with game developer Rovio.

Clip ’n Climb offers an all-weather space where adults and kids can enjoy some healthy, action-packed fun, featuring 26 individual climbing wall challenges of varying design and difficulty, testing agility and courage in different ways.

There are also 3 special attractions – ‘Stairway to Heaven’, ‘10 mtr Drop Slide’, and ‘Timed Wall’.

If that’s not enough there’s an augmented climbing wall that features projected graphics combined with motion tracking to create interactive games that can be played individually or together!

Clip ‘n Climb will capitalise on the centre’s 20 million annual footfall and the growing appeal of indoor climbing walls, which are recording visitor growth of 15-20% a year according to the Association of British Climbing Walls.

The new attractions will add to intu Metrocentre’s leisure offer by providing more activities to entertain customers and create an even bigger draw for people looking for a day out destination.

Kate Grant, regional managing director at intu, said:

“Clip ‘n Climb will join intu Metrocentre’s popular line-up of aspirational brands and high street names and drive up the centre’s appeal as a day out retail and leisure destination, which is all part of our strategy to create winning destinations in sought after locations. We know it is going to thrive here and the attraction will also create a real sense of theatre for our customers due to its location in the mall itself.”

Philip Millward, commercial director at Namco, said:

“intu Metrocentre’s high footfall, wide range of top-performing retail brands and complementary leisure offer makes it the perfect location to launch the latest Clip ‘n Climb. The centre’s Funscape is one of our most successful venues so we know that Clip ’n Climb is going to do equally well at intu Metrocentre. Clip ’n Climb caters for all ages and abilities while offering something for everyone, so get ready to take fun to new heights!”

This was posted in Bdaily's Members' News section by Lyn Spencer .