Equipping young minds for a successful digital future
There is a great opportunity to expand Edtech sales for businesses looking to tap into this growing market equipping young minds for a successful digital future, argues Daniel Todaro, MD of Gekko.
The UK is leading the adoption of digital technology enabled in education with UK Schools allocated an estimated £900 million in funding from the Department of Education for 2019-20 for EdTech according of the Institute for Fiscal Studies.
In physical terms this equates to 3,392,100 computers in classrooms across the UK with an average Primary School having 70 computers and Secondary an average of 431[BESA.ORG]
There are currently 32,113 schools in the UK. Of these, 20,925 are primary schools and 4,168 are secondary schools. There are 2,381 independent schools, 1,256 special schools and 351 pupil referral units. [BESA.ORG]
The opportunity to expand Edtech sales are obvious for those who know how to tap into this growing market that values accessible technology to equip young minds for a successful ‘digital’ future. There are also benefits for already stretched schools to help bridge the gap through Edtech as it’s proven to reduce teacher workload, boost student outcomes and help create a level playing field for those requiring learning support. So much so that the Education Secretary, Damian Hinds, set out plans in April this year to support innovation and raise the bar in education establishments across England backed by a £10 million injection.
School funding per pupil is expected to be frozen in real terms between 2017-2018 and 2019-20 albeit at a level of above 4% - IFS
The target audience is not exclusively schools, it’s also parents, as many public secondary schools employ a BYOD program, therefore parents are expected to buy their child a suitable device. However, this is becoming stricter as previously it was an “any device will do” approach but due to different devices having different capacities and capabilities, this has changed. Today, school book lists stipulate the minimum requirements for a device to create a more uniform and compatible ecosystem that is hassle free for all.
The retail market for Back To School is worth, in all categories, some £1.45bn in the UK and is an increasingly important fixture in the retail calendar, becoming competitive for both brands and retailers endeavouring to appeal, in particular to secondary school pupils and those students heading off to university.
From PC to projection and display technology such as Jamboard from Google & BenQ the classroom is changing where technology is the norm and standard for students as they transition through their education and eventually into the workplace.
It’s not just about the hardware and software solutions, it’s also about the teachers who need professional development and training to understand how each device could work and how they can effectively add them in to their lesson plans. Figures from Bett highlight that 74% (rising from 60% in 2018) of educators surveyed said that educational technology is often not sufficiently easy to use for ordinary teachers. So, those brands that offer the end to end solution that enables education access to the best technology with the easiest interface, least maintenance and highest reliability will capitalise on this growing market.
Chromebook by Google is one of these, Google shared in January 2019 that 30 million Chromebooks are now used in education, up 5 million from the last reported figures in 2018. Growth has been aided by many country’s education systems choosing to use Chrome OS devices and G Suite cloud based computing solutions that enable collaborative learning accessible whenever you need it. In London the brand has worked with London Grid for Learning to help over 90% of schools across the city bring technology to more students by offering free training in Google Classroom, G Suite and other tools to help improve the digital skills of teachers.
Similarly, are Epson who have identified that 58% of students cannot read all content on a 70“ flat panel. Epson’s interactive display solutions provide scalable image size. Having the right sized image for a room can make a huge difference to levels of concentration, enjoyment and understanding.
The DFE in April 2019 published a white paper entitled “Realising the potential of technology in education: A strategy for education providers and the technology industry” DfE White Paper.
This white paper identified 10 challenges for industry to assist in eradicating these within education quoting: “To catalyse change in the use of technology across the English education system, we are launching a series of EdTech challenges. They are designed to support a partnership between EdTech industry and the education sector to ensure product development and testing is focused on the needs of the education system. The challenges are to industry and the education sector (including academia) to prove what is possible and to inform the future use of EdTech across our education system.”
Setting out their stool to really help children in education be ‘digital’ ready.