Image Source: Eirik Yven

Stock market investment platform raises £1.2m in funding

A London-based startup aiming to make the stock market ‘accessible to all’ has raised £1.2m in funding from a consortium of angel investors.

Trad3r enables novice investors to trade on the stock market, gamifying the experience to appeal specifically to millennials.

It aims to allow users to earn points and win prizes through successfully trading companies, with rewards including discounted meals and VIP experiences.

An appeal for funding saw investments from Hollywood jeweller Neil Lane, Kaballah co-founder Karen Berg and Alex Oliver, founder of $2bn New York-based consulting firm Oliver Wyman.

Trad3r was founded in 2016 by Gianni O’Connor, who previously established music sharing website Micsu.

He said: “This latest investment marks the next step in our journey to make trading accessible to a younger generation and to dispel the myth that the stock markets are only for the privileged few. We’re incredibly excited to have achieved investment from such a hard-hitting roster of angels.”

Neil Lane concluded: “I’m excited to back Gianni and his talented team in making trading fun and accessible to a new generation. This fundraise underlines the huge future growth potential of Trad3r and the opportunity it represents.”

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