Member Article

Flagship sector conference to celebrate thriving gift card industry

The UK Gift Card & Voucher Association (UKGCVA)has announced the details of its 2020 conference, which will focus on how the gift card industry can build on its sustained growth.

The conference, which attracts over 400 gift card and voucher specialists from across the UK, Europe and worldwide, will be held at Leonardo Royal Hotel London Tower Bridge on 4thand 5th March 2020. The two-day event is set to offer a diverse range of insights, views and expertise, including debates, case studies, workshops, interactive Q&A sessions and the very best networking opportunities.

As the gift card market continues to prosper, having grown by 7.2% year-on-year according to the latest data from the UKGCVA and KPMG UK – the conference will bring the sector together to explore ways to continue this momentum. It will also showcase the best industry innovations and explore both evolving marketing strategies and consumer needs.

Day one will focus on topics such as market trends, sustainability and legislative developments, while day two will see the UKGCVA launch its ground-breaking research, with attendees also able to hear from sector leaders.

The UKGCVA conference, which is one of the key events in the gift card and voucher calendar, is open to all members of the industry, including retailers, service providers, innovators and both established providers and those looking to launch in the sector.

Gail Cohen, director general of the UKGCVA, commented: “The UKGCVA conference, like the wider gift card and voucher industry, continues to get bigger and better every year. It’s fantastic to see the sector continue to defy wider challenges to go from strength to strength within the UK and wider global audiences, with the B2B market in particular booming. We look forward to exploring the reasons behind this in depth at the event.

“Gift cards hold a multitude of benefits for retailers and consumers alike – increasing both sales and customer loyalty through offering consumers the choice to shop when, where and how they want, whether this be in-store or, as is increasingly the case, online. The onus is on us to continue to promote these benefits, ensuring the continued growth of both the gift card and voucher market and those we service in the years to come.”

This was posted in Bdaily's Members' News section by Nicholas Thomson .