Car buyers to benefit from ‘ultimate’ online showroom with UK launch

A new car buying platform has launched which uses technology in a bid to match a potential buyer to the car most suited to their needs.

YesAuto is an online car information hub which uses behavioural-led algorithms, peer-to-peer recommendations, customer ratings and expert reviews to connect shoppers with respective dealers.

It also uses virtual reality technology in its 360 Car View tool, which offers panoramic, inside-out views of a vehicle, as well as a ‘Build Your Own function’, which gives car buyers the opportunity to configure the ideal car tailored to their specific needs.

New and used cars will be available from a variety of manufacturers, including Fiat, BMW, Maserati and Aston Martin.

Neil You, YesAuto’s general manager, said: “We’re delighted to be launching here in the UK. We know buying a car is a significant investment for many people and that purchasing a car has often been a long and exhausting process.

“We want everyone to feel excited about every stage of selecting and buying a car, with our site having everything people need in one place to make the right car choice for them.

“Through the site, we are making car buying as simple as possible whilst also giving discerning customers access to the widest range of vehicles so they can browse and buy from wherever they are, safe in the knowledge they are getting a great car, at the right price.”