Leeds United tunes in to global market as international TV manufacturer partnership kicks off

A Premier League football club has today announced that it is partnering with one of the world’s largest television manufacturers.

Leeds United confirmed today (27 November) that it has agreed on a two-year partnership with Hisense, an international consumer electronics brand with UK headquarters in Leeds.

Hisense, which is the world’s fourth largest manufacturer of televisions and home appliances, will be working with Leeds United to provide fan offers and sponsorship optimisation.

The partnership will also boost the football club’s global reach with an exclusive app and content on Smart TVs.

Howard Grindrod, Hisense UK’s vice president, commented: “Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England.

“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club - even better that it’s a club on our doorstep.

“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs.

“As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.”

Paul Bell, executive director at Leeds United, added: “We are delighted to welcome Hisense into our Official Partners programme.

“As one of the leading consumer electronics brands in the world, it is further testament to the strength of the Leeds United brand that Hisense have chosen to partner with the club on our return to the Premier League.

“Through the partnership Hisense will receive significant brand visibility, globally through the Premier League TV footprint and regionally through their high profile branding on the East Stand here at Elland Road that directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.

“As part of this partnership we are also excited about extending the reach of our video on demand channel LUTV and creating unique Club content for the Hisense VIDAA Smart TV Platform, taking our content into millions of homes.

“We look forward to working with the team at Hisense to showcase their latest technologies and help to grow their brand presence within the global consumer electronics market.”