Partner Article
Go North East lightens mood across the region on Blue Monday
The January blues can often set in after Christmas and Monday 18 January was dubbed ‘Blue Monday’, which is considered to be one of the most depressing days of the year.
To help lighten the mood across the region, Go North East’s drivers and support teams dressed as colourfully as possible to help lift the spirits of colleagues and customers.
There were a whole range of outfits, including a number of drivers opting for fancy dress which went down really well with the people of the North East.
The bus company is now looking ahead to the national ‘Time to Talk Day’ on 4 February, with further mental health and wellbeing activities planned.
Commenting on colleagues’ involvement, Martijn Gilbert, managing director at Go North East, said: “It’s great to see that our team members truly embraced our latest initiative, like they have done so throughout the pandemic, often taking the lead themselves.
“We hope that this activity helped put smiles on people’s faces and lifted the flat feeling that can sometimes be felt after Christmas, particularly with how things are at the moment.
“Internally, we also highlighted the importance of our Employee Assistance Programme, where colleagues can get access to online and telephone counselling, including support on a range of topics, such as stress and anxiety, financial wellbeing and relationship issues.”
This was posted in Bdaily's Members' News section by Go North East .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Ready to scale? Buy-and-build offers opportunity
When will our regional economy grow?
Creating a thriving North East construction sector
Why investors are still backing the North East
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough