Influencer marketing agency for Boohoo and Paypal launches London sister agency

A London influencer marketing agency has announced that it is launching a sister agency.

Komodo, which specialises in influencer and social media marketing, is launching a new agency, Runway.

Runway will work directly with select influencers, as opposed to Komodo, which has worked with brands such as Boohoo, Sony and Paypal.

Once partnered, the team will use their industry-leading expertise to bring business ideas to life, making for a seamless and stress-free experience for the influencers involved.

Runway will specialise in the apparel, beauty, fitness and tech sectors, offering a ‘white-label’ service to its customers in order to help reach their business goals.

Freddie Strange, founder of Runway and Komodo, commented: “In the past few years we have seen a huge increase in the number of influencers and celebrities wanting to turn their passions into a profit and become entrepreneurs.

“At Runway, we have extensive experience in launching and marketing some of the most successful brands on the market, with brands like ASOS, Paypal and Sky trusting us day in day out.

“We know the amount of research, planning and technicalities that are required in building a successful brand, making this a natural addition to our agency offering.”

Joe Ellyatt, founder and director of talent, said: “With an already guaranteed consumer base and a highly engaged following, influencers already have the foundations for an extremely successful business.

“As a team, we immerse ourselves in cultural trends, meaning we know what customers really want, what engages them, evokes emotion, and gives them a reason to purchase.

“We’ve spent years developing an impressive network of top suppliers, fulfilment centres and web developers, and with the global influencer market expected to be worth $15bn by next year, we feel now is the perfect time to share this.”