Partner Article

Incite recalibrates offer around new ‘Think People First’ positioning

Incite, part of the Kin + Carta family of global digital transformative businesses, is restructuring its offer into three core practices to align with evolving client needs.

The restructure, which rolls out this month, sees the consultancy introduce three core practices - Research, Planning, and Strategy - with each focused on the needs of insight buyers, marketing and brand directors, and executive/investor professionals respectively.

Incite director Stefan Schafer will drive the Research practice as part of a leadership group that will provide insight-based evidence and inspiration to align with the needs of insight and research professionals.

The Planning practice comes under the remit of Incite deputy managing director Pranay Jeyachandran, to support marketing, innovation, portfolio and strategy leaders with informed strategy and pragmatic implementation plans.

And the Strategy practice will be headed up by director Helene Mills, to focus on its core strength of helping business leaders and investors make informed steers on investments and future direction.

The restructure is spearheaded by Incite global managing director Peter Kneale, who took on the wider group role in February 2021 with a remit to develop a future-fit plan for the consultancy. Kneale is working alongside US managing director Kevin Waters to bring the three practices to market for clients in North America.

Kneale says: “Setting up three core practices under the Incite banner makes good business sense - we’ve created centres of excellence that play into our proven expertise. Each practice brings a focus and awareness of the different pain points of its specific clients, but each can also call on the expertise of the other practices when our briefs demand it.

“What all three practices are united by is Incite’s belief that human understanding is the key to unlocking opportunities. Our ethos is to always ‘Think People First’ - consumers, clients, employees, and for our healthcare work, patients - to mine deep human insight and drive commercial growth strategies. Our practice leads are clear in their mission to deliver the biggest impact for our clients. I’m looking forward to working with them on the next stage of Incite’s evolution.”

Incite’s client portfolio includes Shell, O2, Gousto and the consultancy has expertise across consumer, technology, financial, healthcare, retail, food and beverage, and leisure sectors.

This was posted in Bdaily's Members' News section by Alex Sampson .