Member Article

Q1 rolls out milestone collaboration with Crown Decorating Centres

Q1, the premium masking solutions brand designed specifically for professionals within the painting and decorating industry have today announced its partnership with Crown Decorating Centres across the UK.

The move will see Q1’s full line of Painter’s Tapes stocked at Crown’s stores across the country, underlining its position as the supplier of ultimate professional products in the UK painting and renovation sector.

Known for its ability to produce precision-led lines when painting rooms and surfaces, Q1 is looking to extend its reach through promotional in-store activity such as instant-win scratch cards, merchandise giveaways and product education experiences with Crown Decorating Centre teams.

Q1® Multiple Purpose Indoor Masking Tape, the Q1® Precision Line Masking Tape, Q1® Delicate Surface Masking and Q1® Floor ProBoard and the newly launched Q1® Sensitive Surface Masking Tape are all scheduled to hit shelves as of the start of May with promotions running from 1st May to 30th June 2021.

Commenting on the partnership, Davide Zamporri, Q1® Global Brand Director, said: “Our collaboration with Crown Decorating Centres is something that we’ve been working towards for some time. Aligning the Q1 brand with such a key player in the painter and decorator trade is a huge achievement and is testament to the integrity of our product.

“The collaboration couldn’t have come at a better time as we plan to ramp up brand awareness in the UK. We’re already well established within other European markets and with our dedicated range for both traditional and airless spray painting, we’re confident we have a lot to bring to the UK painting and decorating marketplace. Working alongside Crown will allow us to build further recognition and raise brand awareness of our exceptional product amongst painters and decorators here in the UK.”

Daniel Griffiths, Senior Buyer at Crown Decorating Centres, said: “We’re excited to welcome the Q1 brand into CDCs. We know that Q1 products are highly sought after by professional painters and decorators and our plans to roll them out nationwide are proof of the confidence we have in Q1 brand in becoming a go-to choice for our customers. We’re looking forward to launching our future promotions together and putting Q1 firmly on the UK map.”

This was posted in Bdaily's Members' News section by Dale Maycock .