'Luxury' British fashion brand Joseph opens at Icon Outlet in London’s O2

Icon Outlet at The O2 has announced British contemporary design brand Joseph is the latest retailer to open a store.

The store, which is Joseph’s only London outlet, occupies 1,427 sq ft on the upper level of Icon Outlet adding a new location to the brand’s 27 strong global portfolio. The store stocks Joseph’s collection of ‘luxury’ essentials, including contemporary and sophisticated women’s ready-to-wear, accessories and footwear.

Icon Outlet was recently ranked in the top 10 UK hotspots based on fashion brand openings over the last 12 months and includes premium fashion brands such as Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett.

In response to the demand since reopening, Icon Outlet has extended trading hours. The O2 is 15-minutes from central London by tube, road or Uber Boat by Thames Clippers and car parking space is available.

Marion Dillon, leasing director for Icon Outlet, commented: “We are excited to welcome such an iconic British design label. Joseph perfectly complements our premium female fashion and lifestyle offering at Icon Outlet.

“We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.”

Lucy Taylor, retail director at Joseph, added: “Joseph is known for its vision to create balance between fashion and a timeless wardrobe of luxury essentials and it will continue to define the style of the coming decades just as it did so powerfully in the past.

“We are delighted to have opened our only London outlet store at Icon Outlet and feel right at home alongside the premium brands under the roof of The O2.”

Founded in 1966 by Joseph Ettedgui, the Joseph own label was launched in 1983, providing women with a complete modern wardrobe. Joseph continues to curate an edit of today’s emerging designers within its stores.