Member Article

Halston Marketing Secures Two New Clients

B2B specialist marketing agency gains two major client wins in the technology and manufacturing sectors.

Halston Marketing has been brought in by Every and Allied Glass to manage their strategies and execute their holistic marketing campaigns.

Every, a specialist EdTech provider appointed Halston Marketing to generate and execute their annual and quarterly marketing strategies. The agency will be managing research, social media, PR and content activities to deliver a fully-fledged holistic marketing campaign, to elevate Every’s brand further and promote their innovative HR solution within the education sector.

“We chose to partner with Halston due to their deep technical knowledge and ability to grasp a strong understanding of our target audiences. They have already been able to develop a comprehensive strategy that aligns with our goals to promote both our compliance and HR solution. Aside from this, they are consistently working with our sales team to make activities as tactical as possible.” - Adam Watson, Director of Every

The second client win is Allied Glass, a leading glass manufacturer servicing the global spirits market. Halston Marketing will be tasked with managing their social media activity, PR and ongoing content generation to help develop their overall brand awareness in the market. Alongside this, Halston Marketing has been appointed to manage their new website project, giving the brand a refresh and establish a stronger customer journey on-site, through more established persona targeting.

The past couple of years have been some of the busiest in our company’s history and we really needed to ramp up our marketing to reflect this. We wanted to create a way to specialise and better target our core markets. Halston has worked with us to properly segment our target audience and understand their pain points and now we are working on ways to reflect this in a holistic marketing strategy.“ – Alan Henderson, Managing Director of Allied Glass

Georgia Halston, Director of Halston Marketing discusses these new client additions “We are so happy to be working with such specialist companies, that individually are experiencing huge growth and ready to take the next step in their marketing activities. With such niche offerings and need for technical knowledge, these clients are a perfect match for our expertise, and we can’t wait to get to work.”

This was posted in Bdaily's Members' News section by Halston Marketing .