Member Article

Tribal worldwide appointed as global digital partner by Hero Group

Hero Group, the Switzerland-based international food company with a focus on natural healthy foods, has appointed digital agency Tribal Worldwide to create its new global website platform following a competitive pitch.

Tribal will create one unified global tech website platform for sixteen of the Hero brands across nineteen markets.

Work began in October and Tribal and will use their Total Experience approach to design and build a platform that combines exceptional customer and employee experience whilst ensuring the unique values of each of Hero’s brands are embodied throughout. This latest win adds to the agency’s extensive portfolio of digital ecosystems created for clients using their Total Experience philosophy.

Johan Houben, VP Media, Digital & Marketing Excellence Hero Group, said: “I don’t want to do middle of the road. I want great work we can be proud of, and I believe Tribal is the right partner to help us achieve this. We wanted to be challenged and pushed through the process to find a new partner. Tribal’s team did exactly this and we are excited to be working together.”

Tom Roberts, CEO at Tribal, said: “We are proud of the work the team produced during the pitch process and thrilled by the opportunity to work with the Hero Group and the fantastic range of brands they represent. Hero was clear on wanting a long-term digital partner, and I’m confident we are the right choice due to our extensive experience and range of services as part of our Total Experience approach. Johan and his team have been brilliant to work with during the process, and we’re excited to get started.”

Tribal clients include VW, Skoda, Wren Kitchens and GSK.

This was posted in Bdaily's Members' News section by Business News .