Member Article

Liverpool’s Park Christmas Savings airs first festive TV ad of 2022

Just as families up and down the country pack away festive decorations, the UK’s first Christmas TV ad of 2022 is going out on air this week.

Too soon? No, say Liverpool-based family festive savings club Park, who are on a mission to get the UK saving now for Christmas 2022 as stress-free as possible.

In a UK TV first, Park, which is part of the Appreciate Group PLC, is airing the very first TV ad of Christmas 2022, now through to mid-February,2022 across all major channels, including ITV, Channel 4 and Sky.

The ad campaign is called “Sorry Not Sorry” and the 30-second commercial humorously plays on just how crackers it is to mention Christmas 2022 so soon.

However, Park says there is no time like the present to start putting money aside and plan for the perfect Christmas 2022.

In a recent YouGov study from Park most UK adults who do save ahead for Christmas start in January and the result is less stress, more joy, with almost 40 percent UK adults revealing that saving ahead boosts their wellbeing.

Hundreds of thousands of UK families presently budget with Park each year by paying for Christmas in advance by spreading payments throughout the year.

Sign-up season starts each January and for 2022, Park is on a mission to get the nation taking the strain out of Christmas expenditure by getting a head start – no apologies.

The ad features Manchester-based actress Johanna Hinton, 36, who recently appeared in TV soap Hollyoaks.

Johanna plays a savvy newscaster who announces that there is nothing to be sorry about when it comes to saving for Christmas.

She said: “It was great fun to film the Park ad and play a news reader with a really positive message for a change. To be part of the first Christmas ad of 2022 is something quite special.”

Katherine Scott, director of marketing at Park Christmas Savings added: “Most people might think it’s a bit early to mention Christmas 2022 but for Park Christmas Savings the festive season never stops.

“The key message of our TV ad is that by getting a head start and putting away an affordable amount of money weekly or monthly now, paying for Christmas 2022 need not be a burden.”

Check out the TV ad here: https://youtu.be/O2EwFnkuUDY

To find out more about the Sorry Not Sorry campaign and planning for Christmas 2022, go to Park Christmas Savings: https://christmas.getpark.co.uk/sorrynotsorry/

This was posted in Bdaily's Members' News section by Park Christmas Savings .