Leeds tech marketing agency appointed by £2.4bn global F1 partner

Specialist integrated tech marketing agency Fox Agency has been appointed as global agency by Delphi Technologies following a “competitive pitch”.

Fox Agency has been appointed to work with Delphi Technologies Aftermarket Global and EMEA marketing and communications teams with a focus on positioning the company around their electrification and sustainability vision whilst continuing to leverage their OE strength and strong ICE portfolio expertise.

The awareness campaign will help cement the brand perception across the global automotive aftermarket through research and insight, brand strategy, proposition and creative, PR, content and collateral, events, and digital activation.

Delphi Technologies is one of the world’s leading suppliers to the global automotive aftermarket. It is technical partner to the Alpine F1 Team and was acquired in 2019 by BorgWarner in a deal worth $3.3bn (approximately £2.4bn).

With a presence in 150 countries worldwide, Delphi Technologies Aftermarket provides OE-specification solutions from components, engine management and vehicle electronics, to diagnostics and sophisticated software and service solutions.

Fox Agency director, Ben Fox commented: “Our appointment by Delphi Technologies Aftermarket represents a fantastic start to 2022. It comes as testament to our growth and 100% focus on B2B tech and aligns perfectly to our expanding global reach.

“We look forward to helping Delphi Technologies achieve its strategic goals, including driving growth in the rapidly growing global EV market”

Delphi Technologies global director of marketing and communications, Sonia White, said: “We require an agency with creative-expertise, experience, and passion for technology and an in-depth knowledge and understanding of the global automotive aftermarket - we found exactly that in Fox Agency.

“Their combination of creativity and brand expertise, integrated approach, and understanding of our markets, means we’re looking forward to achieving great things together.”