Family-focused London marketing agency launches digital wellbeing project along with complete rebrand

Family-focused London marketing agency Kids Industries (KI) has completed a 360 degree rebranding and design project with mental health and wellbeing curriculum provider, iSpace Wellbeing.

The culmination of the project sees the business launch a digital wellbeing product that serves children of all ages and creates a safe place for them to go for support.

With a whole-school approach to mental health, iSpace Wellbeing designs educational curriculums across an age-appropriate framework.

It provides teachers with information on who and how to ask for help, and a common language, encouraging conversations about mental, emotional, social and physical health, to become part of everyday school and home life.

Paula Talman, Founder at iSpace Wellbeing said: “No-one understands the kids’ market more than the Kids Industries team and with their insight-led approach they’ve created a friendly and welcoming tone, ensuring those interacting with our brand instantly feel they are in a safe space.

“Our new brand identity is also strong enough to stand out in a large industry and be relevant for a wide range of ages, ensuring that those engaging with us know that they can talk freely, in a trusted atmosphere and learn about their own mental health.”

Gary Pope, CEO and co-founder at Kids Industries, added: “Right from the project outset it was clear from our own research that consumer need was high. 18 percent of UK parents said their child’s mental health had gotten worse over the past 12 months and one in four parents had no idea where to access mental health support materials for their children.

“Our research framed the direction iSpace needed to go in – to really drive change at a point of entry primary-age level where a parent-led product could really add meaning, value and support.”