Partner Article

alan. agency goes on top-level hiring spree

Michael Richards former Unlimited, VCCP and Grey Leader is new Managing Director Daniele Pulega, Creative Director McCann Group Worldwide to Join as Creative Director Leadership team strengthened to support ambitious relaunch growth plans

Global b2b marketing agency alan. has announced digital & consumer agency veteran Michael Richards as its new managing director as part of a top-level hiring spree to support ambitious relaunch growth plans.

His appointment comes as alan. agency, part of the Raconteur Group, looks to triple its size in the next three years.

Richards has a long and storied career in helping both independent and networked advertising and digital agencies grow. Having started his career at Ogilvy and then Saatchi, he moved to Grey to run their global P&G, Mars & GSK accounts, as well as being European Group CMO. He built his own top 25 agency, WFCA, which he sold to Porta plc before joining VCCP as international MD and then Unlimited as CEO. He joins alan. from digital agency Feed where, as Group Chief Growth Officer, he helped develop the business for its recent sale to Dept.

Richards said: “I came across alan. agency when I was looking at M&A targets at Feed, and I liked them so much I joined the company!

“For too long b2b marketing has been considered the poor relation to b2c, but it only has itself to blame with so much of its output adding to an uninspiring beige landscape of product-led white papers and buzzword-ridden blogs.

“B2b is full of electrifying stories that deserve to be shared through true insight and real emotion. This has led to our new agency proposition ‘Provoke the truth for progressive b2b brands’.

“alan. is built on the pillars of its journalistic heritage and research focus to provoke the truth that leads to real differentiation. I’m thrilled to be joining alan. agency to drive this. It’s what businesses deserve.”

Also announced is Daniele Pulega, who is appointed as Creative Director at alan. agency and joins from his role as Creative Director at McCann Group Worldwide. He will report into Chief Creative Officer Benedict Buckland and his role will be to expand alan’s conceptual creative offering for its growing client list.

Richard Hadler, CEO Raconteur Agencies, said: “Both Michael and Daniele bring big ideas, big energy and big passion and bring exactly the creative and disruptive thinking we need to redefine what B2B marketing looks like.

“alan. agency is named after Alan Turing, the world’s greatest problem solver and with Michael and Daniele’s appointments, we have two great creative problem solvers joining our talented team to deliver our new ‘Provoke the Truth’ approach to b2b marketing. “It’s what business audiences have been waiting for.”

This was posted in Bdaily's Members' News section by Business News .