Leeds PR agency gets rolling on new “state-of-the-art” social bowling concept campaign

New social bowling concept, King Pins has appointed Leeds based Brain Fuud to develop and manage its brand and marketing strategy for the launch of its flagship site later this year.

King Pins, which has secured a 26,000 sq ft prime site at Trafford Palazzo, Manchester, is evolving the “outdated” family bowling experience with a new “immersive, state-of-the-art” bowling alley, featuring 15 lanes of tenpin bowling, six lanes of duckpin bowling, a focal point bar, and street food vendors providing a “restaurant-quality” menu offering.

James Newman, founder of Brain Fuud, said: “We’re delighted to be working on such an exciting concept coming to market here in the north. The social gaming sector continues to grow at pace and King Pins is driving real innovation here, updating what is often seen as a rather tired brand experience; it’s really refreshing to be a part of it.”

The new concept will also showcase ice-free curling, shuffleboards, arcades, karaoke, American pool, ping pong and mini golf, as well as the UK’s first 26m digital screen running the entire length of the bowling lanes.

Matt Jones, CEO of King Pins, added: “Brain Fuud’s virtual marketing team model was the perfect set up for our business and we’re delighted to be working with James and his extended team.

“There is a strong demand for a bowling brand which fits the gap between the adult and family audience, and that is a little more premium than what is currently on offer.

“King Pins will carefully tread the balance between appealing to families, whilst also being an in-demand location for an adult night out, and the site at Trafford Palazzo is the perfect location to kick start our growth plans.”

Brain Fuud’s remit will also include the management of marketing communications, digital and social advertising, website design & build, and PR.