Vegan grocery startup brings “ultimate plant-based seafood alternative” to the UK

Revo Salmon, the plant-based smoked salmon originating from Austria, is now available in the UK thanks to a partnership with West London based vegan grocery delivery startup GreenBay.

Long awaited in the UK, Revo Salmon is claimed to be the “ultimate plant-based seafood alternative”, and has gained an international consumer base beyond its vegan trappings.

Swapping from regular salmon to Revo’s plant-based smoked salmon also contributes to a solution to one of the world’s current environmental threats in overfishing. Current “destructive” overfishing methods have a large impact on the environment, hurting local economies and being one of the primary causes of species going extinct.

This particular product uses between 77 and 86 per cent less CO2 and 95 per cent less water than fish salmon. So far, the company has calculated a total of 2,000 salmon saved, set to increase dramatically with GreenBay bringing the product onto the UK market.

Plant-based grocery delivery startup GreenBay is aiming to “lead the way” in providing plant-based alternatives for UK consumers, with a selection of over 1,200 curated brands available via their online platform (with UK carbon neutral Next Day Delivery), as well as their London flagship store, with “super-fast” 15 min local delivery.

GreenBay has recently launched their B2B arm, connecting innovative UK & European brands with business across the UK. Some of their B2B portfolio brands include popular dairy alternative brands New Roots & Vegusto, as well as alternative protein powerhouse Omnifoods.

Co-CEO Paula Alcalde said: “GreenBay’s mission is to make it easy, fun and convenient for everyone to discover new and emerging brands that are positively impacting the planet, and Revo Foods is exactly that”.

“For us, accessibility is key. Consumers are becoming more and more aware of the environmental & ethical impact of their diets, and they want to make better choices. Our aim is to facilitate this change, showing people how small swaps can have a huge impact.”

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