Plant-based chicken brand makes “critical” London debut with BrewDog partnership

Next Gen Foods has launched its flagship product, TiNDLE, the first chicken made from plants created specifically by chefs, for chefs, in over 50 restaurants across the UK.

TiNDLE has debuted in over 50 sites, partnering with 10 of London’s most “iconic” eateries and restaurant groups, including: BrewDog, City Spice; Get Plucked; Let’s Do Maki; Neyba; Other Side Fried; Paternoster Chop House; Refuel Your Soul; sketch London and Unity Diner, plus additional cities throughout the UK.

TiNDLE is said to be a “versatile, easy-to-work-with” product that has reportedly caught the eye of culinary professionals internationally, due to its unique similarities in taste, texture and aroma to chicken from birds.

TiNDLE features the distinctive flavour of chicken, thanks to Lipi, the company’s proprietary emulsion of plant-based ingredients that mirror the aroma, cookability and savoury qualities that typically comes from chicken fat.

Andre Menezes, CEO and co-founder of Next Gen Foods, commented: “Since the very start, we have known that bringing TiNDLE to London would be a critical milestone for the company. It is not only one of the world’s premier food destinations, but also a global hot spot for innovation.

“We are thrilled to be working alongside some fantastic restaurant partners and chefs in the UK, who are helping us achieve our goal of bringing delicious – but also sustainable – options to diners.”

Entry into the UK marks TiNDLE’s second European launch, only six months after its debut in Amsterdam. The company plans to continue its mission to create a more sustainable food system by expanding into new markets this year, including Germany this spring and additional locations throughout Europe.

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