Member Article

B2B Marketing Specialists alan. agency appointed for global campaign by Real Estate Consultancy Knight Frank

B2B marketing specialists alan. agency has been appointed by Knight Frank, the UK’s leading independent real estate consultancy, to launch Active Capital 2022 – its flagship global capital markets report.

alan. was selected in a five-way competitive pitch and will create and implement a multi-channel campaign and marketing strategy for Knight Frank’s annual seminal report which offers a unique perspective on the outlook for global real estate investment.

The global campaign will target institutional funds, private equity, pension funds, Ultra High Net-worth Individuals and the wider global real estate sector. alan. will be creating the brand identity, concept and execution of the report across digital, social media and traditional media channels, plus a suite of creative assets, including video, podcast, articles, infographics, visualisations and localised case studies

The campaign will go live in October.

Michael Richards, Chief Growth Officer, alan. agency, said: “Knight Frank has been producing in-depth reports for the investment sector for years, but like most B2B brands (especially those in the investment sector, with technical jargon and niche audiences) it has been held back by vanilla marketing methods.

“Our partnership with Knight Frank to launch this flagship report is a fantastic opportunity to provocatively position Active Capital as the epicentre of real estate investment. It is a great challenge and a chance to hero incredible data and celebrate the research undertaken.

“We have already built a strong relationship with Knight Frank during the pitch process and look forward to developing this throughout the campaign.” Karina Knight, Commercial Senior Marketing Manager at Knight Frank, said: “From the get go alan. really got us and our big ambitions. They understood exactly what we wanted from our marketing desires and demonstrated great insight and provocative thinking that will really cut through - we’re thrilled to be working with them.”

This was posted in Bdaily's Members' News section by Business News .