Leeds-based digital transformation consultancy rebrands itself online

Axiologik, a Leeds-based digital transformation consultancy, has launched a new website following a major strategic rebrand, carried out in collaboration with Thompson.

The new site enables the company to clearly articulate its service offering and reflects changes in the business following exponential growth over the past 12 months.

Launched in 2016, Axiologik helps organisations to establish, develop, and evolve their digital transformation programmes. Combining leadership rigour with a focus on outcomes, an unparalleled track record and the highest calibre people, Axiologik delivers lasting value.

By engaging with directors at Axiologik, as well as team members and clients, Thompson was able to design a website to support the company’s growth while bringing the brand to life through compelling design.

The company’s updated website includes an ultramodern and complex aesthetic, and acts as a central platform to display the new brand and proposition. The site now clearly communicates who Axiologik is as a business, and what it stands for, with simple yet compelling design and messaging.

Ben Davison, co-founder of Axiologik, said: “Axiologik has evolved massively since its inception in 2016 and so our website and branding needed updating to reflect that. What started out as a labour of love between my co-founders and I has developed into a 100-plus team, delivering digital transformation projects for some of the biggest organisations in the country.

“Working with Thomson allowed us to take a step back and think about who we really are, and where we want to go. The new website reflects that perfectly, and I’m confident it will evolve with us as we continue to grow, engaging our partners and supporting the business’ ambitious growth plans.”

The website launch is the final element of a brand-overhaul carried out by the company. The new branding includes an updated logo and colour palette, as well a 12-point company manifesto, and new 270sq metre office in Holbeck, helping the team to continue hybrid working with a modern, innovative, and collaborative workspace base in a regeneration area of the city.

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