Leeds-based company selected to elevate the VELCRO® Brand and grow Amazon sales

This latest high-profile win for the Leeds-based marketplace experts will see the team help amplify Amazon sales of the VELCRO® Brand product range in the UK and throughout key European territories.

As part of the ongoing retained relationship, the SHIFT Marketplace creative team will help bring the company’s innovative product solutions and the VELCRO® Brand ORIGINAL THINKING™ that inspired their creation to life.

While ensuring the company retains complete control of its strong identity on the world’s biggest search platform, SHIFT Marketplace will help authentically tell the story of the limitless uses, true value proposition and quality of genuine iconic VELCRO® Brand fasteners.

This is another pivotal step in SHIFT Marketplace’s strategy to work with distinctive brands with a strong story to tell.

David Ball, e-commerce manager EMEA, Velcro Companies, comments: “When looking for a marketplace specialist, we wanted to collaborate with a team that had the experience of working with large, household names, such as ours, and the independent spirit and creativity to maintain our edge in a busy and fast-paced online marketplace.

“SHIFT Marketplace’s passion and track record for driving significant commercial success stood out to us, and we will use our combined expertise to see the VELCRO® Brand and our innovative products reach their full potential on what is an extremely important retail platform for us.”

Tom Bagnall, commercial director at SHIFT Marketplace, adds: “Working with Velcro Companies to help it own and drive its brand on Amazon is such an honour for our entire team. We’ve all grown up with VELCRO® Brand fasteners, and to be working on the next phase of its global success is a real source of pride and excitement.”

By Mark Adair – Correspondent, Bdaily

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