Boots launches brand new online marketplace

Boots, the UK’s leading health and beauty retailer, will launch a new online marketplace welcoming third-party brands into its digital offering and extend the range of products available on boots.com.

Due to launch in Spring 2023, Boots Marketplace will allow brands of any size to seamlessly list their products on boots.com, accessing the sites’ millions of monthly visitors. The new offering is part of Boots’ ongoing digital strategy to rapidly extend the range of the UK’s most visited health and beauty website and explore new and diverse categories for its customers.

Paula Bobbett, chief digital officer at Boots, said: “Marketplace is the exciting next step in our digital transformation programme. We’re approaching this new opportunity for Boots with a deep understanding of our customers and the health, beauty and wellness products that they want to buy, and helps us to work with new smaller and entrepreneurial brands.

“Marketplace will allow us to build on the strength of our existing business to offer an even bigger range of choice for consumers and be the first to market with emerging brands and new products.”

Since 2020, Boots has launched around 70 new and cult beauty brands, including Elemis, which landed in 10 stores and on boots.com last week, as well as smaller up and coming brands. Marketplace will give customers access to even more brands and products and give suppliers of all sizes an opportunity to reach Boots customers.

Sophie Marchessou, executive vice president of Mirakl, said: “Boots is a heritage brand loved and trusted by British consumers, and in launching its new marketplace it is delivering on its promise to deliver customers more of the products they want, from a carefully curated selection of third-party suppliers that meet the company’s extremely high-quality standards.

“As Mirakl continues to power the marketplaces of some of the UK’s biggest brands, we are delighted to be working with Boots, a champion of British retail.”

By Mark Adair – Correspondent, Bdaily

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