Simply roasted launch London's first ever pick ‘n’ mix bar

Simply Roasted announce the opening of London’s first ever pick ‘n’ mix bar dedicated solely to one of the nation’s favourite go to savoury snacks, crisps.

Positioned on the corner of one of Soho’s most instantly recognisable streets, where Air Street meets Brewer Street, the exclusive pick ‘n’ mix experience will give crisp lovers the opportunity to try Simply Roasted’s collection of award-winning triple cooked crisps, all completely free of charge, for one weekend only on Friday 25th to Sunday 27th November.

On arrival, guests will find a plethora of artistic touch points that champion the humble potato, from decorative displays, neon signs and eye-catching installations such as plinths with packets of crisps transformed into works of art.

Inspired by the nostalgic sweet shop yet with a modern spin, traditional sweet scoops will be on hand for shoppers to fill kitsch Pick ‘n’ Mix bags with all four of Simply Roasted’s hero flavours, from morning till night. The core collection available includes:

The colourful store will also boast an array of interactive moments for customers to enjoy, including the Wheel of Fortune, a playful game to win signature bags of crisps, alongside an instagenic selfie mirror, allowing customers the chance to win a year’s Sub-Crisp-Tion, Simply Roasted’s brand new delivery subscription service which launches in time for Christmas.

The pop-up shop is marked by a number of milestones for Simply Roasted this year, from celebrating its first birthday to securing a nationwide listing into 230 Waitrose stores and on the popular delivery platform Ocado.

Simply Roasted crisps boast 50 percent less fat and 25 percent less salt than regular fried crisps and are under 99 calories (per serving), making them a delicious, guilt-free, and mindful snacking choice. These great-tasting, healthier crisps use real sliced potatoes, absolutely nothing artificial and are always roasted and never fried, making them the only roasted potato crisp on the market.

By Mark Adair – Correspondent, Bdaily