Marketing has the potential to affect our lives on a profoundly intimate level – from whether the products we’re offered take into consideration such dimensions of our identity as our ability, skin tone, gender, size, age, culture or height, or whether we’re served a brand’s ads via paid social media and display advertising based on the superficial target categories assigned to our pixels.

Marketers must ensure that neither the creative side of advertising, nor the technology powering our modern marketing landscape reinforces our unconscious bias.

Featuring:

• Adrianne C. Smith, Founder, Cannes Can: Diversity Collective
• Seth Meyerowitz, Multicultural Agency Lead, Google
• Madeline Di Nonno, Ceo, Geena Davis Institute
• Kristin Ogdon, Industry Engagement Lead, Microsoft
• Heather Pieske, Ecd, Vox Creative
• Jason Rosario, Founder, The Lives Of Men
• Krystle Watler, Managing Director, Virtue

Moderated by John Santiago, CEO, M8, an iProspect company

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#North East #London #Digital #International #Yorkshire & The Humber #Marketing #National #Premium #Insight #Premium #Diversity