Partner Article

VaynerMedia EMEA lures new VP of Media from Twitter and adds VP of Client Partnerships

Ed Turner has joined VaynerMedia EMEA, based in their London office, as VP of Media EMEA.

Formerly Global Agency Lead at Twitter, he was in charge of accounts with Dentsu and WPP, driving revenue growth through strategic initiatives, client incentives, product integrations, research and innovation.

In his new role at VaynerMedia, he is responsible for overseeing all regional media operations, spanning strategic partnerships, planning and activation. His remit includes continuing to drive growth and innovation for new and existing clients through VaynerMedia’s modern approach to marketing and media activation.

Prior to Twitter, Turner held roles as Director of Media for Little Dot Studios; Chief Media Officer at COPA90; and multiple senior executive positions across creative and media during a six year tenure at Engine.

Additionally, Vaynermedia has appointed a new VP of Client Partnerships, Sarah Cabey.

Sarah joins from agency, Drum OMG, where she was a Business Director for over 5 years. She has over 12 years of industry experience working for agencies and in-house.

At Vayner, Sarah will be responsible for overseeing the management of key accounts across EMEA and ensuring VaynerMedia retains its strong client relationships.

Commenting on the appointments, Daisy Domenghini, Managing Director at VaynerMedia EMEA, said: “The last few years have been a period of astounding growth for us and we’re delighted to kick off 2023 with yet more strong additions to our team. Ed’s record of driving revenue growth will be invaluable as we expand throughout Europe. He also brings a wealth of platform knowledge. Adding Sarah ensures we’re keeping our growth stable and giving clients the best possible service. It’s great to have them on board.”

Ed Turner added: “I am incredibly excited to be joining VaynerMedia. Built for the modern age of marketing and created from the consumer up they are already delivering incredible outcomes for their client partners. The business is in such a strong position to continue its growth trajectory and I can’t wait to be part of it. The traditional, silo’d, slow, ‘media metrics’ is a thing of the past. It’s those that lean into the evolving creative and media landscape and focus on driving business outcomes who are going to succeed.”

Sarah Cabey added: “I’m delighted to be joining VaynerMedia, following the last few years of exceptional growth. There is a contagious sense of positive momentum here and I can’t wait to keep pushing forward, delivering culture defining creativity at scale and speed, while most importantly ensuring we’re still providing exceptional service for our clients.”

Turner’s appointment is the latest addition to VaynerMedia EMEA’s senior team, following Daisy Domenghini, VJ Anand, and Allan Blair taking their roles as MD, Executive Creative Director and Head of Strategy in 2022.

This was posted in Bdaily's Members' News section by Business News .