Member Article

It’s all a glow at House of Hype & Co.

House of Hype & Co. are celebrating a strong start to 2023 with a number of high-profile campaigns alongside an awards nomination as the PR agency celebrates one year in business.

The agency based in Sunderland operates across the UK to help businesses to develop their brand presence and achieve their goals through PR, social media and building strong personal brand profiles of founders and business owners.

The agency works with SMEs across a diverse client portfolio from authors, manufacturing charities to fitness and the team founded by Managing Director Claire Pickersgill work closely with clients to help shine the spotlight on their business. The portfolio of businesses encompasses Hype That PR, Hype That Social and Hype That Profile and sit under the House of Hype & Co. with additional bases in London & Dublin.

The team have recently hit 2023 with a number of new contract wins including accounts to manage award-winning TikTok stars and industry leaders in hair replacement systems, Novo Cabelo, the prestigious auction house Featonbys 1923 which has recently relocated to Newcastle city centre and the account to support globally famous brand Fake Bake with their UK PR alongside their UK Distributer French Beauty Expert. With the team at Fake Bake fresh out of tanning the red-carpet ready celebs at the National TV Awards, the BRIT Awards and the official tanning sponsor of Dancing on Ice 2023.

News has also just recently landed that House of Hype & Co. are Finalists in the StartUp Awards 2023 for Business, Consulting and Management StartUp of the Year – North East, Yorkshire and the Humber.

Claire Pickersgill, Founder and Managing Director at House of Hype & Co. said:

“As we hit 2023 it has been a bit of a whirlwind and we are really excited with the momentum and diversity of contracts coming in across the agency. I love building relations and working with both new and existing clients to help elevate their business and it’s such a vibrant time. Collaborations are at the heart of activities here at House of Hype & Co. and I’m really excited to see these grow even further in the coming months.”

Claires background at the Sunderland Empire theatre saw her manage regional communications campaigns for some of the biggest international touring theatre productions. She also led the theatre’s poignant post-Covid 19 reopening PR campaign which received ground-breaking coverage and social stats. This campaign also saw the theatre pick up the accolade for highest ranking PR reopening coverage across all the UK theatres under the theatre groups portfolio.

Claire added:

“We have a track record of creating campaigns with hype and impact and we are really looking forward to working on an array of campaigns. I’m a strong believer that people buy from people and through our innovative and impactful campaigns we shine the light on businesses through the people. The power of personal branding is immense and when done in the right way it can be one of your most powerful assets.”

This was posted in Bdaily's Members' News section by Claire Pickersgill .