ICC announces “landmark” partnership to drive global growth of cricket

The International Cricket Council (ICC) today announced a new long-term partnership with DP World, a provider of worldwide smart end-to-end supply chain logistics, as the ICC’s Official Global Logistics Partner.

The partnership starts from the highly anticipated ICC World Test Championship Final in London on Wednesday and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy.

The tie-up was unveiled at the Oval Cricket Ground in London and is the first committed partnership for the ICC’s commercial rights cycle, starting in January 2024. As a Global Logistics Partner of the ICC, DP World will implement bespoke logistics solutions across its operations.

Over the course of the partnership, DP World will own the match ball delivery moment as their headline asset complemented by a series of digital and experiential initiatives co-created with the ICC.

The partnership will also offer a unique opportunity to strengthen the bond between local communities and cricket. DP World will explore avenues to support the ICC’s criiio cricket programme, helping to deliver the game to all corners of the world and promoting the sport’s positive impact on society at large.

The collaboration coincides with cricket’s global growth strategy aspiring to deliver “world class” ICC events in more cricketing nations over the next few years.

As the ICC event footprint expands, with countries such as the USA and Namibia set to co-host future World Cups for the first time, DP World, which has operations in 75 countries across six continents, is uniquely placed to help meet the ICC’s growing logistical needs.

From major international events to managing the smooth flow of equipment and infrastructure, DP World helps deliver cricket to people all around the world, from the cork in the balls to the linseed oil on the bat, across the spectrum of grassroots to professional cricket.

DP World’s chief communications officer, Daniel van Otterdijk, commented: “Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth.

ICC chief commercial officer, Anurag Dahiya, added: “This partnership will not only span our upcoming events during 2023 but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.”

By Matthew Neville – Senior Correspondent, Bdaily