Hatch serves up new client win to launch Six by Nico

Leeds-headquartered creative communications agency, Hatch, has been appointed by restaurant group Six by Nico to help launch its new Leeds venue, the first in Yorkshire.

The agency, which specialises in food and drink PR, social media, activations and content production beat a number of other Leeds agencies to win the competitive pitch process, and will now work with Six by Nico to enhance their PR in the region alongside supporting influencer marketing, and OOH activations in the build-up the launch.

Founded by chef Nico Simeone, Six by Nico offers diners a delicious and affordable six-course tasting menu inspired by a theme, destination or concept. The creative tasting menu changes every six weeks, each with a different theme inspiring the name Six by Nico.

The hugely popular restaurant has seen significant growth over the last few years with UK-wide expansion, and earlier this year opened its third venue in Glasgow alone. Now, its new Leeds restaurant will be officially opening on 3rd July, with the help of Hatch.

Helen Simpson, performance and development director at Hatch, said: “The opportunity to work with the team at Six by Nico to launch their latest venue in Leeds is something we’re really excited about.

“Six by Nico’s concept is really unique which makes it such a great brief to work on. Combine this with the fact that Leeds has become a real foodie destination over recent years and we’re confident we’ve got a recipe for success on our hands.

“As specialists in food and drink PR, it goes without saying that the team at Hatch are big foodies and have admired the Six by Nico brand for years, which makes this a great win for the team - not just professionally, but personally too!”

Morgan Pope, brand director at Six by Nico, added: “We are very excited to be working with Hatch on the opening of our Leeds restaurant. We felt that the team really understood the local connection and buzz we’re looking to achieve here in Leeds, and we are certain that the Hatch team will be able to deliver the work at pace to hit the next few weeks with a bang!”

By Mark Adair – Correspondent, Bdaily

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