London based AI video specialist startup expands via seven-figure funding round

Immersive Fox, a London based tech startup specialising in AI-generated videos for sales and corporate communication, has closed a €3.3m (£2.8m) seed funding round.

The funding will be used to help advance proprietary AI technology that allows clients to create unlimited video content using their face and voice. It comes from a trio of prominent VC firms, including Redseed VC, Monte Carlo Capital, and Altair.

Immersive Fox, which currently has a host of customers on a waitlist across the fields of sales enablement, customer communications, learning & development and corporate communications, offers a superior alternative to traditional video content production, an “often painful, time-intensive and expensive process” for sales and marketing professionals.

The startup’s solution allows its clients to create personalised videos in mass, in 1 minute to generate a 1 minute of sales videos on average, shaving 7 minutes off closest competitors. This supposedly saves time and money, enabling businesses to enhance customer experiences, streamline operations, and unlock new possibilities for growth.

Funding has been allocated to developing the company’s “cutting-edge” technologies further, with product and R&D plans including a video analytics tool, embeddable video player, UI animations and captions, and full body movement synthesis from text.

Boosting sales and attracting new talent is also on the agenda following the raise, with Immersive Fox aiming to increase its team twofold by the end of this year, to penetrate new markets and strengthen customer relationships.

Eugene Belov, managing partner at Redseed VC, one of the largest investors in Immersive Fox’s latest round, commented: “Artificial Intelligence came to the foreground of the investor community during 2022. With the rise of generative AI and LLMs, the tremendous disruptive potential of this technology became apparent to the broader population.

“However, the true value of any new technology lies in the extent to which it solves and simplifies existing problems and challenges.

“While we were very impressed with Immersive Fox’s tech stack and brilliant team, what really solidified the investment case for us was the company’s razor-sharp focus on the sales & marketing use case, which to this day saw very little innovation and disruption throughout the years.”

Alisa Patotskaya, CEO and founder of Immersive Fox, added: “This significant investment is a testament to the hard work and dedication of our team, who work together diligently to bring a wealth of experience and professionalism to the table. Both my team and investors are all excited to see how this innovation shapes the industry.”

By Matthew Neville – Senior Correspondent, Bdaily

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