Partner Article

Double Success for Silverpoint at Salon International

Retail display business Silverpoint, is celebrating success as it supports professional hairdressing industry clients Procare and Dowa at the major trade exhibition Salon International, firmly establishing itself as a key supplier to brands in the sector.

At the recent industry-leading show held at the ExCel London (14-16 October), Silverpoint revealed the UK-designed and manufactured exhibition stand for premium hair foil business Procare. Working in close partnership with Procare UK Head of Sales, the bespoke stand helped cement their position as the UK’s leading manufacturer of foil and dispensers and offered an immersive, interactive platform which included a DJ and selfie wall to encourage audience engagement whilst showcasing the No. 1 selling hair foil brand.

Silverpoint was once again delighted to support the pioneering hair scissor brand Dowa International at Excel this year. The dynamic, effective exhibition stand was designed and constructed to reflect the well-established, innovative and respected brand. Dowa looked forward to meeting salon professionals; part of their offering at the show was to sharpen scissors for existing customers, this year sharpening more than 1,100 pairs in 2 days. Furthermore, Silverpoint has been working closely with Dowa over recent months to develop a new wholesale display unit which will launch shortly, showcasing their range and highlighting the craftsmanship and design of their professional scissors.

Silverpoint Director, Sean Adams commented: “Salon International 2023 was a huge success for our industry-leading clients and it has been an absolute pleasure to support both brands at this landmark calendar event with eye-catching exhibition stands and design-led display units.

“We are incredibly proud at Silverpoint of our firm commitment to UK design and manufacturing, delivering quality assurance to brands alongside the peace of mind that it brings. Each and every solution developed is completely unique and bespoke; by working closely with Dowa and Procare, with their strategic objectives front of mind, we were able to deliver maximum impact, showcasing each for their innovative offering to the hair and beauty sector and endorse their reputation in the market.”

Established in 2011 Silverpoint serves a national and international client base, creating outstanding bespoke visual merchandising solutions to help brands raise visibility and build reputation which inspire and deliver both in-store and at events. The agency produces, coordinates and manages events and exhibitions across the world, working with both high-street names and smaller brands to assist them in maximising the opportunities to showcase their products and services.

Silverpoint embraces the use of sustainable and recycled materials wherever possible to endorse the reduction in their global footprint and those of their clients.

This was posted in Bdaily's Members' News section by Melissa Chawner .