Staffordshire based tech platform spurs growth though seven-figure investment

A Stoke-On-Trent based tech firm that provides data and analysis for the country’s biggest brands and supermarkets is expanding its product line-up as part of an ongoing £7m investment.

Reapp, based in Staffordshire, is focusing its investment on tech and AI capabilities to fulfil its ambition of providing the “ultimate field marketing toolkit” for major brands.

Carving out a new space in the field marketing sector, Reapp’s new products are covering more bases than ever before and through AI innovation are meeting the needs of brands across a wide range of industries, beyond retail.

The products which have seen an overhaul include Insight, which helps brands understand how their products are performing at shelf-edge, Rewards, which helps brands utilise first party data to drive loyalty, and Allocate, their work assignment platform formerly known as JobHub.

Allocate includes object detection AI software to increase productivity and capture deeper insights. In the past year, Reapp, administered a £680k Retail Sales Value growth for Unilever, using its Insight suite to boost its frozen dessert portfolio performance, seeing big name supermarket sales increase by almost six per cent on average.

As well as some of the biggest brands in the retail sphere, including; Kellogg’s, Innocent, Quorn, Starbucks, Reapp has recently announced a win in the automotive industry with Volkswagen using the technology of Allocate to significantly improve its internal auditing systems.

James Lamplugh, Reapp Commercial Director, commented: “We’re doing what no-one else is doing by consolidating our position as a leading all-in-one platform for field marketing needs. What we’re offering to businesses is game-changing.

“We’re proud to be a local Stoke success story, working to transform the field marketing industry and assist big name brands throughout the UK. Our ongoing £7m investment is part of our commitment to making our products and website as fast and user-friendly as possible.”

By Matthew Neville – Senior Correspondent, Bdaily