More than a pat on the back: Six true benefits of awards ceremonies revealed

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It’s the season of sparkle, and teams up and down the country are enjoying the most glamorous events in the corporate calendar - that’s right, it’s awards season!

Forget the Oscars, the Grammys, or even the Tonys, this is the time when to dust off your dresses, grab your dinner jackets, and head out to celebrate the best of the best when it comes to business talent.

But, is investing in awards really worth it in 2024? Awards ceremonies offer much more than a vanity project and a chance to get dressed up, and when done right they can hold significant value for your people, serving as a thank-you for hard work throughout the year, celebrating your success together, and creating a sense of camaraderie within your team.

The team at BeaconHouse Events has revealed the secrets behind ensuring that your awards add real value and support you to reach your goals over the coming year. Read on to find out more…

Building morale

Celebrating hard work, great ideas, or teamwork sends a clear message that these positive actions have been noted and rewarded.

By saying thank you, you are not only boosting the morale of the winners but also sending a clear message that great work doesn’t go unnoticed and inspiring other members of the team to challenge themselves with their projects too.

Saying thank you to individuals and teams for excellent work that has helped the organisation work towards its goals instils a sense of pride, and people who feel like their work matters form the bedrock of thriving teams who are creative, resilient, and much less prone to burnout.

A chance to reflect

Everyone is busy, and we rarely take a moment to reflect on the past twelve months and applaud the achievements that we’ve made.

Writing award entries, nominating colleagues, collecting stats, or reading client feedback gives people a chance to think about the impact that they have made on the company or your clients, it can reaffirm their commitment to the company and the work you are doing, lead to higher levels of engagement in the year ahead, and create a more positive atmosphere when work gets busy.

Bringing your team together

In the age of remote or hybrid working and global teams, some colleagues may not get the chance to spend time together in person very often.

Hosting an awards event not only gets people in the same room, but it can also be a chance to share stories from other parts of the business that individuals might not usually hear about if it falls outside of their immediate role.

Seeing the skills of the company and learning from other departments can make people feel proud to be part of something bigger, making them much more likely to stay and engage than if they feel like they are working alone. Plus, it is always nice to get off the video chat, get dressed up, and meet colleagues in person.

Increase productivity and creativity

Recognition can act as a powerful incentive, and so can a healthy dose of competition! Celebrating success, creativity and innovative thinking can create a culture that can have big conversations, tackle difficult problems, and aren’t afraid to try new ideas.

Showing people what great work looks like can help them set higher standards for the coming year and positively challenge themselves and others.

It gives your team something to talk about

Your people are your best asset when it comes to talking about your business, so give them something great to talk about! A well-designed awards night won’t be a boring run-through of categories and a soggy dinner.

A great awards ceremony will keep your delegates invested throughout the night, have activities or talking points to keep them engaged, and provide plenty of opportunities to share their experience with friends and family.

By giving people a reason to talk about where they work, particularly on social media, you are increasing awareness of your brand as a great place to work and reinforcing your investment in your talented team, both important things if you are looking to attract and retain staff.

Showcase your network

An awards event doesn’t just have to be for your internal team, why not consider a celebration of your sector, your clients, or your neighbours? Getting external teams together is a fantastic marketing and networking opportunity, plus it gives you a chance to be inspired by other businesses and showcase what you have been working on too.


Edited by Matthew Neville – Senior Correspondent, Bdaily.

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