Digital agency appointed to drive Sterling’s growth

A new digital partnership aims to drive global growth and enhance digital capabilities for a major pharmaceutical company.

Leeds-based marketing agency Perfect Storm has been appointed by Sterling Pharma Solutions to support its next phase of digital transformation, following a competitive pitch and a three-month consultancy process.

Northumberland-headquartered Sterling, a partnership development and manufacturing organisation (PDMO®) with six facilities across the UK, US, and EU, provides active pharmaceutical ingredients and other crucial products used in life-saving medications worldwide.

Emma Greenwood, marketing director at Sterling Pharma Solutions, said: “We’ve been really impressed by the work to date from Perfect Storm.

“They’ve clearly understood our brief, got under the skin of our business and come up with a workable plan to drive results.

“We look forward to seeing what this partnership will deliver in the coming months, as we tackle the next stage of our growth as a business.”

The agency will work closely with Sterling’s in-house team to implement a strategic roadmap focused on website optimisation, SEO, PPC, and paid media.

Tom Downes, delivery director at Perfect Storm, added: “Sterling Pharma Solutions is at a really exciting stage of its development and needed a partner to support them with their next phase of growth both domestically and in international markets.

“We’ve been looking at the entire digital estate, but initial activity will centre around website improvements and trying to maximise opportunities in SEO and PPC.

“We’re really excited to help Sterling get the visibility and digital presence it deserves and to be working with the fantastic team there.”

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