Lunio names new chief executive to boost growth

Manchester-based marketing technology company Lunio has appointed Nick Morley as its new chief executive officer to lead the next stage of its global expansion.

A 30-year veteran of the marketing technology industry, Nick has held leadership roles at Adobe, Efficient Frontier and Integral Ad Science, where he drove the company’s European growth through its 2021 IPO. Previously serving as Lunio’s board chair, he steps into executive leadership, while founder Neil Andrew transitions to chief strategy officer to focus on product development and enhancing customer solutions.

Nick said: “I was attracted to Lunio because it is directly tackling an increasingly painful and costly problem for businesses. 

“Across all sectors, invalid traffic rates are on the rise, costing organisations vast amounts of money in wasted ad spend and lost revenue. The needs of performance marketers are being neglected with the shift towards black box campaign types which strip out control and transparency. 

“We have a huge opportunity to fill the void in the market, helping advertisers to increase the quality of their digital ad traffic and accelerate growth across their marketing channels. 

Beyond this, we’re developing a compelling vision for Lunio to become the go-to partner for performance marketers, through ongoing product development and strategic partnerships.

“Since becoming chair, I’ve been incredibly impressed by the creativity and commitment of the entire team at Lunio, and I’m looking forward to working closely with our talented management team on the next stage of Lunio’s journey. 

“I’m also delighted that Neil Andrew will continue as chief strategy officer – tapping into his knowledge and experience will be a huge asset.” 

Lunio, a MarTech scale-up, helps performance marketers tackle the $71 billion wasted annually on invalid ad traffic. By identifying invalid traffic, the platform optimises ad spend, enabling better targeting and engagement with genuine prospects.

This appointment follows Lunio’s $15 million Series A funding in 2022, backed by Smedvig Capital and Praetura Ventures. With Morley at the helm, Lunio aims to cement its position as a trusted partner for performance marketers worldwide.

Joe Knowles at Smedvig Capital added: “Nick has a formidable track record in accelerating growth within scale-ups in the marketing technology industry. 

“We’re excited to support Nick, Neil and the team at Lunio as they continue to build momentum in the market and exploit new opportunities for growth.”

Colin Greene, partner at Praetura Ventures, added: “We’ve seen the value that Nick has brought to Lunio as chair this year and now he can deliver even greater impact as CEO. 

“Nick has laid out an ambitious vision for Lunio over the coming years - tapping into an urgent need amongst advertisers - and we’re excited to support him in achieving it.”

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