Bettii Pod raises £337,000 to transform menstrual product hygiene

A pioneering FemTech start-up is set to revolutionise menstrual product hygiene with a £337,000 investment aimed at advancing sustainable and practical solutions.

Founded in 2021 by Elaine Galston, Bettii Pod Ltd has created a unique menstrual cup and disc washer designed for installation in public toilet cubicles. 

The product tackles hygiene and convenience issues, making reusable menstrual products more practical while promoting sustainable period practices.

Led by Edinburgh-based angel syndicate Equity Gap, the investment round also included co-investment from Scottish Enterprise and 12 angel investors introduced by Leeds-headquartered Lifted Ventures. Alongside capital, Lifted Ventures provided “invaluable” strategic guidance, expertise and key industry connections.

Elaine said: “Lifted Ventures immediately understood the challenges our product addresses for women and recognised the potential of the market we’re targeting. 

“Their members are more than investors - they bring invaluable networks and skillsets that are often difficult to secure. 

“I’ve been hugely impressed by their enthusiasm, capability, and commitment, especially in encouraging more female investors into equity investing.” 

Jordan Dargue, co-founder of Lifted Ventures and leader of the investment round, added: “It has been a pleasure to work to support Elaine, helping her now to further develop and take her product to market. 

“We at Lifted Ventures know full well the challenges of being a female founder, multiplied by developing hardware, especially a blood based FemTech product. 

“Supporting Bettii to realise their ambitions has been particularly satisfying, knowing that our women angel investors understand the product and the potential of it.”

The funding will accelerate commercial development and drive market engagement, focusing on the 15 million people in the UK who menstruate. 

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