Showroom Work Station welcomes new CEO

Showroom Work Station, Sheffield’s iconic film and creative hub, has appointed Victoria Firth as its new chief executive officer.

Victoria brings extensive experience in cultural leadership, having served as chief executive officer of the Lawrence Batley Theatre in Huddersfield for 12 years. 

She has also held key roles at The Dukes in Lancaster and The Y Theatre in Leicester, with a career spanning touring companies, outdoor arts and local authorities.

Victoria said: "I am delighted to be joining the Showroom Work Station and being part of the future of this iconic building and its extraordinary film and media offer. 

“This is an exciting time for screen and digital industries, which contribute so much to the places we live and work and to our economy. 

“I look forward to growing the great programmes and festivals already thriving at the venue for the people of Sheffield and beyond."

 The Board of Trustees at Showroom Work Station added: “We are thrilled to welcome Victoria as our new chief executive officer. 

“Her extensive leadership experience and passion for the arts will be invaluable in shaping the future of Showroom Work Station. 

“We look forward to working with her to build on our success and further establish our role as a vital part of Sheffield’s cultural landscape.”

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