Waymaker launches creative production house

A Newcastle-based PR agency is entering a "new chapter" of growth with the launch of a creative production house and a series of high-profile client wins.

Waymaker has unveiled Waymaker Creative, a new division focused on producing video and social-first content for brands. 

Led by Ollie Collings-Wells, the team will specialise in digital campaigns, delivering innovative campaigns and embracing social-first strategies, including utilising platforms such as TikTok and Instagram.

Ollie said: “Waymaker Creative is about delivering more than just great content - we’re here to create campaigns that truly resonate with audiences. 

“With platforms like TikTok and Instagram reshaping how brands are discovered, our work will focus on ensuring clients stay ahead of these trends. I’m incredibly excited to lead this new chapter and help drive innovative solutions for ambitious brands.” 

The expansion comes as Waymaker has secured four high-profile client wins, including with OneGym, which recently secured a spot in the UK Fast Growth 50 Index. 

Property services leader Carver Group has also partnered with Waymaker as it looks to elevate its industry profile through bespoke PR campaigns, while two other high-growth firms have also partnered with the agency to drive their strategic PR and branding campaigns.

Joe Sayer, managing director at Waymaker, added: “These wins, combined with the launch of Waymaker Creative, represent a new chapter for us. 

“Since our soft launch last summer, we’ve worked hard to build something special. 

“With Ollie leading Waymaker Creative, we’re now equipped to deliver bold, integrated campaigns that bring together strategic PR and innovative creative production to help our clients achieve their goals.” 

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