Eat & Green teams up with Coole Swan

A Leeds-based communications agency has secured a new account with premium Irish cream brand Coole Swan.

Eat & Green, known for its work with growing consumer brands such as bakeries Jacksons of Yorkshire and Lottie Shaw’s, will help “elevate” Coole Swan’s presence among new retail buyers and key commercial stakeholders. 

Julia Cross, founder and director of Eat & Green, said: “The trend for clients seeking senior-level comms support outside of the traditional agency model is showing no sign of slowing down. 

“In these times of financial uncertainly, the types of clients I work with are seeking a consistent, senior point of contact to provide a straight-talking, streamlined service and value for money.  

“I’m looking forward to adding value to Mary’s business. 

“We’re already doing great work together and I can’t wait to see what’s next.”

Coole Swan, which is on track to surpass its 67 per cent UK growth in 2024, is aiming for global expansion. 

Mary Sadlier, chief executive of Coole Swan, added: “Julia quickly grasped my requirements and devised a clear, targeted plan to achieve our goals. 

“Just a week into our partnership and we’re already generating results, including securing a slot on a nationally recognised industry podcast. 

“I’m looking forward to achieving cut through in this competitive category together.” 

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