Venture Stream unveils AI copywriting tool

A Newcastle-based e-commerce agency has launched an AI-driven copywriting tool.

Venture Stream has unveiled Typesmith.

It says the apparatus combines AI technology with human copywriting expertise to help e-commerce businesses generate unique, SEO-optimised product descriptions, titles and meta content quickly and cost-effectively. 

Developed in-house, bosses say the tool will address the challenge of creating and updating product copy at scale, offering businesses a solution “at a fraction of the cost of traditional methods”.

They add that Typesmith’s intuitive software will ensure that content remains aligned with a brand’s tone of voice and style, empowering businesses to “achieve more without compromising quality”.

Andy Robinson, chief operating officer at Venture Stream, said: “We built Typesmith with the input of our content and SEO specialists who understand what it takes to craft compelling, high-quality content on a human level.

“Our tool enables businesses to generate and update product descriptions efficiently, at a fraction of the cost of traditional methods. 

“Clients can tailor content to their specific needs while leveraging AI’s capabilities to scale their efforts with ease.”

Andy added: “The rise of AI tools like ChatGPT has spurred demand, but the real challenge lies in understanding how to use these technologies effectively. 

“We believe in an era of AI co-pilots, where technology enhances human capabilities, rather than replacing them.

“Typesmith is a testament to our approach, helping clients achieve more without compromising quality.” 

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