AkzoNobel adds colour to county’s airwaves

A Northumberland partnership of community radio stations is expanding its reach with the launch of a new DAB transmitter, supported by paint manufacturer AkzoNobel. 

The initiative includes stations Koast Radio, Lionheart Radio and Radio Northumberland, all now broadcasting via the DAB network.

AkzoNobel, renowned for brands such as Dulux and Cuprinol, has contributed significantly to the region’s economy since opening its £100 million Ashington facility in 2017.

Through its ‘Add Colour To Peoples’ Lives’ programme, the Ashington facility has contributed over £300,000 to local organisations, donated over 7000 litres of paint and volunteered over 7000 hours of staff time.

With the installation of small-scale DAB transmitters, AkzoNobel, with Dulux Lets Colour, has continued its commitment to local development by ensuring more voices are heard across the North East’s digital airwaves.

Richard Finch of Northumberland Community Digital, the organisation that manages the Northumberland network, said: “The support from AkzoNobel has been amazing. 

“This will allow more people in Northumberland to connect with their local and national radio stations with better clarity and quality.

“We take great pride in being truly local, with presenters who live and work within the communities we serve. 

“For the first time in Northumberland, we will be highlighting the voices of local people, bringing their stories and perspectives to the airwaves in crystal clear DAB.”

Becky Orton, Dulux marketing manager, added: “We’re incredibly proud to support our local radio stations in their transition to DAB. 

“This initiative not only strengthens our community ties but also ensures that the vibrant voices of Northumberland are heard loud and clear. 

“Our commitment to local media reflects our dedication to the region surrounding our Ashington AkzoNobel manufacturing plant, fostering a sense of unity and progress.”

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